So, today the news broke about Kit Kat in the UK converting to Fairtrade, and I am pleased that the resulting publicity has been braodly positive, tempered by realism.
It has been a lot of hard work, and we cannot underestimate or take for granted the renewed engagement we have with this global behemoth of a company. But having seen how much support cocoa farming in Cote d'Ivoire needs, and having been inspired to consider the higher questions of social justice and the people involved by Dr John Sentamu, you realise how much the partnerships involved in Fairtrade are needed. Not only to redistribute a fairer distribution of money to those at the bottom of the supply chain, but also to develop partnerships across the supply chain, leading to further transparency and trust ... not simple, and not quick, but the candle is lit.
http://www.telegraph.co.uk/foodanddrink/foodanddrinknews/6730155/Nestles-Kit-Kat-goes-Fairtrade.html
To quote the Archbishop, when all the teeth chew together, you can eat meat. Don't be a single tooth!
No comments:
Post a Comment